Flash Content: DHA Index
Debra Holstein and Associates is a trend-based marketing consultancy which merges strategic thinking and
creative marketing solutions, with special expertise in: Beauty, Personal Care, Food and Beverages
TRENDS: CULTURAL AND CATEGORY, BRAND VISIONS, NEW PRODUCTS.TRENDS - CULTURAL AND CATEGORY: We identify and synthesize consumer attitudes and psychological need states gathered from:
Qualitative Research,Expert Panels, Publications and Pop Culture Market Happenings...Resulting in emerging Consumer Trends.
BRAND VISIONS - THE FUTURE POTENTIAL: We discover the emotional psyche of the brand and creatively link its past to its future.We identify the heart and soul of your brand... what makes it tick, how it emotionally connects with consumers and where it can move into the future.
NEW PRODUCTS - FROM CONCEPT TO REALITY: We develop innovative product concepts that intersect consumer need states, brand values and creative business strategies. We have successful products at retail in over ten categories, including supermarkets, drugstores, web-shopping and global catalogs..
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