Methodology
Our techniques intersect the Culture, the Brand and the Consumer in a provocative, productive manner to successfully meet your brand’s goals.
- PHASE I:
- Cultural, Consumer and Brand Insights
Goal: To utilize the trends, experts, Alpha Consumers and brand champions to identify compelling insights and strategic hypotheses for the project.
- Trend-Storming
- Trend Shopping
- Innovation Labs
- Insight Groups
- Expert Panels
- Expert Interviews
- PHASE II:
- Creativity and Concepts
Goal: To develop a range of creative, compelling concepts for:
- New Branding Messages
- New Products
- New Line Extensions or Sub-brands
- PHASE III:
- Research and Refinement
Goal: To expose consumers to the concepts in a variety of research formats.
- Build and Optimize Concepts
- Develop Recommendations and Rationale