Projects
REPRESENTATIVE PROJECTS
- New Skin Care Products for Neutrogena
- New Pasta Sauces for Ragu: Robusto, Cheese Creations, 5 Brothers
- New Adult Oil products for Johnson’s Baby Oil
- New Hand-Held Snacks for Skippy Peanut Butter
- New Frozen Dinners for Pepperidge Farm
- New Products/Services for AOL
- Repositioning Dove: Inner Beauty
- Repositioning Lever 2000: Modern Living
- Repositioning Diet Coke: More than Meets the Eye
- Repositioning Fanta: Electric Fun
- Positioning Evolution for Nokia: What Are You Passionate About?
- Repositioning for Netscape: Accessible Tech
- New Skin Care lines for Woodridge Labs: Skin Appetit, 40 Carrots
