Moderate
QUAL+ takes qualitative research to the next level. It includes a professional moderator, plus Debra Holstein as an innovative strategist to bring your findings to life.
QualOvation: Focus Groups, Client/Consumer Connect, Friendship Sets and one-on-ones with an Innovation overlay.
EthnoInsights: An anthropological approach to generating brand insights. This may include ‘DinnerTime’: having dinner at home with select families, ‘QualoTinis’: out for cocktails with friendship teams or ‘Comb the Aisles’: grocery shopping with Mom and the kids.
ConceptConstruct: A qualitative approach to the quantitative ConJoint Analysis, whereby target consumers build concepts with a range of names, emotional and functional benefits and reasons why.
On-Line Qual and Quant: Conducting on-line research studies to evaluate names, concepts, strategies and packaging.